About
Fitness that brings people together.
Aloha Fitness Maui is a hospitality fitness company, founded in Ka‘anapali in 2024.
Aloha Fitness Maui started in 2024 with a simple idea: fitness is something that brings us together. On a lawn above Ka‘anapali Beach, Beau Bequette began coaching guests and locals side by side, in a space where nobody is judged and everybody is welcome.
The classes filled. Guests came back the next morning, and the next trip. What began as a single program became a repeatable way of running resort fitness: a class library, a trained team, simple booking and a property partnership that takes work off the hotel's plate.
Today Aloha Fitness Maui is a hospitality fitness company. The Westin Maui is our flagship, and we're bringing the same program, team and system to more properties across the islands. Edit to reflect Beau's actual plans.
Founder & CEO
Beau Bequette
Beau founded Aloha Fitness Maui in 2024 to make resort fitness feel the way a great vacation feels: welcoming, unhurried and a little bit joyful. He leads programming, instructor training and every new property launch.
NASM-CPT · CPR / AED
What we stand for
A supportive, non-judgmental space. Every class.
Everyone belongs
First-timers and athletes in the same class, both well looked after.
Hospitality first
We coach like hosts, not just trainers.
Done the same way, every day
A system behind every class, so quality doesn't depend on luck.
Timeline
So far.
- 2024
Aloha Fitness Maui LLC founded; program launches at the Westin Maui
- 2024
Personal training and private events added
- 2025
Schedule expands to six days a week, two classes a day
- 2026
Program opens to new partner properties
Two ways to join us.
Take a class on the lawn, or bring the program to your property.