Case study · Flagship engagement
The Westin Maui
Resort & Spa
Overview
Aloha Fitness Maui launched an oceanfront group fitness and personal training program on the Westin Maui's lawn in 2024. It now runs two classes a day, six days a week, with personal training and private events on request.
What we launched
- Five signature 45-minute class formats
- Mon–Sat schedule at 7 and 8 AM
- 1-on-1, partner and small-group personal training
- Private events for groups and weddings
- Online booking with QR signage on property
Results
- Classes run
- 900+
- Guest visits
- 6,000+
- Average class rating
- 4.9 / 5
- Guests who book a second class
- 38%
Figures to be confirmed with the property before publication.
“Aloha Fitness Maui gave our guests a reason to be on the lawn at 7 AM, and gave our team a program we never have to worry about.”
Timeline
- 2024
Aloha Fitness Maui LLC founded; program launches at the Westin Maui
- 2024
Personal training and private events added
- 2025
Schedule expands to six days a week, two classes a day
- 2026
Program opens to new partner properties
Want results like these at your property?
Let's talk about what a program could look like for your guests.