Beau Bequette
Founder & CEO
10+ years coaching
- NASM-CPT
- CPR / AED
For hotels & resorts
Resort fitness,
done right.
Your guests want to move on vacation. Most properties don't have the staff hours to build, run and insure a real fitness program. Aloha Fitness Maui brings all of it: a class library, a certified team, booking and check-in, insurance and monthly reporting. You provide the lawn, beach or studio. We do the rest.
What we hear from properties
The amenity everyone lists and few run well.
Guests expect more
A treadmill with a view no longer sets a property apart. Programmed, coached fitness does.
Scores follow experiences
Memorable on-property activities show up in guest satisfaction and reviews.
Facilities sit idle
Lawns, beaches and studios are empty at the hours guests most want to move.
Teams are stretched
Few properties have the hours to hire, train, schedule and insure a fitness staff.
The Aloha Fitness Maui Program
One system. Six parts. Built to travel.
Everything a guest fitness program needs, written down, trained and run the same way every day. It's what makes our Westin classes consistent, and what we bring to yours.
- 01
Standardized class library
Five signature 45-minute formats with written session plans, so a Tuesday class feels the same whoever coaches it.
- 02
Scheduling & capacity
A weekly rotation built around your occupancy, guest mix and the hours your lawn, beach or studio is free.
- 03
Instructor hiring & training
Certified coaches, hired for hospitality as much as fitness, and trained on our library before they meet a guest.
- 04
Insurance & liability
We carry our own coverage and handle waivers, so your risk team has one less thing to manage.
- 05
Booking & guest check-in
Guests book in a minute from their phone or a QR code on property. We check them in, so your front desk doesn't have to.
- 06
Monthly reporting
Attendance, ratings and guest comments, delivered to your team every month in one page.
The team
A senior team. One standard.
Every instructor holds a nationally accredited certification and is trained on our class library before they coach a guest. The team is small and senior by design: every coach is cross-trained on all five formats, so classes run when someone's away. Each new property gets coaches hired locally and trained to the same standard.
Headshot to come
Leilani K.
Lead Instructor
8 years coaching
- ACE-CPT
- TRX Suspension
- CPR / AED
Headshot to come
Maya R.
Pilates & Mobility
6 years coaching
- Comprehensive Mat Pilates
- RYT-200
- CPR / AED
Headshot to come
Kekoa M.
Strength Coach
7 years coaching
- NSCA-CSCS
- CPR / AED
Flagship engagement · since 2024
The Westin Maui Resort & Spa
Aloha Fitness Maui launched an oceanfront group fitness and personal training program on the Westin Maui's lawn in 2024. It now runs two classes a day, six days a week, with personal training and private events on request.
- Classes run
- 900+
- Guest visits
- 6,000+
- Average class rating
- 4.9 / 5
- Guests who book a second class
- 38%
How we work together
Three ways to partner.
Every property is different. We'll recommend a model after a site visit, and terms are shaped to your guest mix, space and season. Pricing is shared on consultation.
Turnkey
We run it end to end under the Aloha Fitness Maui brand.
- Our instructors, schedule, booking and insurance
- Your property provides the space
- Fastest launch, least staff time
Staffing
Our instructors run your program, under your brand.
- Certified coaches placed at your property
- Fits an existing wellness or spa program
- We handle hiring, training and cover
Licensed
Your team runs our program, with our brand and system. [[Available on request.]]
- Class library, playbook and instructor training
- Ongoing quality reviews from our team
- [[For properties with their own fitness staff]]
Working alongside your spa. We can run under your spa or wellness brand, fit around an existing studio schedule, and add recovery-focused formats such as mobility and breathwork. Confirm which formats and brand arrangements Beau will offer.
What guests say
Reviews from the lawn.
“Best way to start a vacation day. The coaches made a total beginner feel completely at home.”
“We booked a class every morning of our trip. Ocean views, great music, real workout.”
“Four friends, four fitness levels, one class. Everyone left smiling and sore.”
Request a program consultation.
Thirty minutes with Beau to talk through your property, your guests and what a program could look like. No obligation.